Direct Mail
Companies can make their own databases available for
a 'once off' use to Cotlands for a direct mail appeal
for donations. This appeal letter could be tailor-made
in order to benefit the company by making their customers
aware of their social responsibility investment in Cotlands.
Bequest & Trust
Cotlands Bequest Leaflets can be circulated among employees
for their consideration.

Christmas cards, calendars
and diaries - The staff complement can purchase
their annual requirements from Cotlands.
Corporate & Promotional
Gifts - client gifts could be purchased out
of a range of corporate and promotional gifts, an ideal
opportunity for companies to show their support by purchasing
an added value product.

Foster Care & Adoption
- staff can be made aware that Cotlands children are
always in need of families and they could make themselves
available as foster care or adoptive parents. Information
and training services are available in this regard.
Training - Our HIV/AIDS
in the Working Environment training package can be utilised
for Management and Staff.

Cotlands is aggressively focused on
Cause Related Marketing (CRM) opportunities
in the business environment. The objective, as a marketer
of a charitable organisation, is to identify marketing
imperatives of a business, which relate to the holistic
cause of Cotlands.
In the consumer's mind, Cotlands is
striving to position itself positively to effect the
consumer's buying behaviour, identifying that buying
the business product is synonymous with buying the cause.
The CRM objective is to create a win-win
situation for both Cotlands and the business, which
in turn will lead to further sustainability.
The dynamic Cotlands brand is growing
in recognition, strength, and perception. The favourable
acceptance synonymous with the cause of Cotlands as
a not-for-profit organisation within the community will
assist in the CRM efforts as well as spreading the products
and services offered to the community at large.
"If you hold a Cotlands Fundraiser , we require that you submit a Cotlands Fundraising Proposal to us for approval prior to the Activity/Event."

Adoption:
Adoption is a legal process whereby a family or an individual
is screened with a view to having a child placed permanently
into their care. At Cotlands, all the children needing
placement are black, and about half of them are HIV
positive. After the adoption process is finalized, the
adopters are the full legal guardians of the child,
as if he or she was their own biological child.
Foster Care:
This is also a legal process that entails screening
and placement, but the child is only placed into the
family's care for a period of two years. This period
can be renewed. Again, all the children at Cotlands
are black and sometimes HIV positive. The state retains
guardianship rights and the foster parent is granted
custody of the child. Foster children are entitled to
free medical care through state health, free education,
and the parent receives a small monthly grant to assist
in caring for the child.
Sponsorship:
• R40 per month pays for sterilizing agent for
our bottles
• R50 buys a baby grow
• R75 can buy a tin of milk formula, which provides
two weeks of three hourly feeds.
• R420 pays for a child's funeral

To add a bequest to Cotlands in your
Will, simply complete this
form, and fax it to (011) 683 6688. |