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brighter future through play
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Invest in improving skills in the ECD sector and attain your B-BBEE points
What is Early Childhood Development?
Early childhood development (ECD) is the period spanning from birth until the year before a child enters formal schooling. These first five years are critical for the development of a child’s brain. Children who experience high quality play-based early learning opportunities during the first five years of life have the advantage of acquiring the skills needed to succeed in school, employment and in life.
Helps in building skills associated with creativity, communication, collaboration, critical thinking, language and mathematical concepts.
Social & Emotional Development
Helps build cooperation, resilience and confidence, skills that are important for building healthy relationships and facing school, work and life’s challenges.
Helps build fine and gross motor skills that help children write, draw and run, all of which are important for growing healthy and strong muscles and bones.
Benefits of ECD on Individual
Ninety percent of a child’s brain development happens during the first five years. This is a critical period, not only because
it lays the foundation on which all later learning, behaviour and health depend,
but also because it determines the trajectory of a child’s life.
Entering primary school ready to learn.
Higher quality Matric pass rates.
Higher employment and earnings rates.
Societal Benefits of ECD
Investing in young children is one of the most effective ways of overcoming the challenges facing our society today. Creating access to a high-quality play-based ECD programme for children living in poverty contributes to improving their intellectual and social development, their school success, and ultimately their employability and economic performance as adults.
Increase in matric pass rate.
Increase in employable workforce.
Decrease in poverty cases.
Reduction in crime rates.